With as far as technology has come most of us are aware that companies gear their advertising towards users based on their personal information and preferences. Many companies like Pandora and Shazam are taking this to a different level with now even tayloring what political adds we see. Pandora already has a political ad-targeting system used previously in presidential and congressional campaigns. It uses song preferences to predict users’ possible political party choice. I can’t speak for everyone but I think that receiving unbiased information about both candidates would be preferred. It can only make one wonder if Pandora could ever be swayed to simply run ads according to the highest bidder. Think about it…read more at the New York Times.
– JM, Can I May I